1. Because it works.
2. Because you like its history.
3. Because you like its name.
4. Because of who designed it.
5. Because it was there.
6. Because they made you.
7. Because it reminds you of something.
8. Because it’s beautiful.
9. Because it’s ugly.
10. Because it’s boring.
11. Because it’s special.
12. Because you believe in it.
13. Because you can’t not.

Por Michael Bierut (design Observer)

vía http://tinyurl.com/ydms4cz